Communications that Move the Needle
Running a nonprofit organization is rewarding but tough. It’s a constant quest to gain attention; capture mindshare; establish credibility; engage people; and ultimately convince them to open their hearts — and wallets — and donate. I can help your organization achieve all this and more, with strategic communications services that move the needle and help it more effectively speak out, reach out, and stand out.
Communicating your story in the most compelling way possible, I can make your message resonate, and thereby deliver greater visibility, increased credibility, and improved public recognition.
The result: One nonprofit watched its fund-raising double over three years, while grants from major foundations increased from less than 5 percent of revenue to 33 percent, thanks to a series of high-visibility op-eds and media pitches I produced that positioned the organization as a leader in its space. Another raised an incremental $20,000 and attracted inquiries from potential new partners following an op-ed I wrote that appeared in the Wall Street Journal.
I can raise your organization’s visibility, too, and win similar outcomes. Everyone has a story to tell — I’ll make sure you tell yours succinctly, persuasively, effectively. Let’s start a conversation — contact me.
My name is Mark Frankel and I bring decades of professional writing experience to the job. Beginning my career as a freelance journalist, I eventually went to work for national and international magazines, including Newsweek, Adweek, and BusinessWeek, as a writer and editor, producing hundreds of magazine and newspaper articles over the years. Later, I transitioned into marketing and corporate communications for MasterCard Worldwide.
But a journalistic rigor still shapes my approach to communications: What's the news? What’s the larger significance? Where's the evidence to back it up? And most importantly, Why should people care?
A versatile and skilled writer, editor, and storyteller, with a knack for communicating the big picture, I work in numerous formats across multiple platforms, including:
Op-ed commentaries and advocacy pieces
News and feature articles
Media strategy and placement
There are a few principles that guide me:
Make the finished product as smart as possible
Take the work seriously, but ...
...Keep a sense of humor
Under-promise and over-deliver
Always expect the Spanish Inquisition
Click to see a few samples of my work and media outreach:
No Tap or Toilet: Over One Million Americans Lack Access to Running Water
March 21, 2019
Water, Water Nowhere
New York Times
Oct. 20, 2016
How Many Americans Go Without Clean Water?
Detroit Free Press
Jan. 17, 2019
Americans Left Behind in the Global Fight for Clean Water
March 22, 2019
How Off-The-Grid Navajo Residents Are Getting Running Water
PBS News Hour
June 20, 2018
Defending Donald Sterling's Right to be a Racist
Chicago Tribune, May 7, 2014.
Hedge Funds of the Living Dead
New York Times DealBook
June 4, 2012
Hedge Funds Need More Accountability
Pensions & Investments
April 30, 2012
16 Southgate Avenue
Hastings-on-Hudson, NY 10706