There's a Word for That
There's a Word for That
Executive Communications and Editorial Services



There's A Word For That


Executive Communications and Editorial Services



Helping Organizations Reach Out, Speak Out, Stand Out

A well-turned declarative sentence can be a powerful thing. And even in this era of Twitter, YouTube, Facebook, Instagram, Snapchat, and other digital innovations, strong, clear writing still counts. Used deftly, words will always wield immense influence: To inspire; to illuminate; to educate; and to engage. 

My name is Mark Frankel, and that's where I can help — by making sure you, your company, or organization, articulates and communicates its story and viewpoints in the strongest, most compelling, most memorable fashion possible. And by harnessing the right words that will present your ideas clearly; make your message resonate; and achieve greater impact.


There's A Word for That   Hastings-on-Hudson, New York


My Services



A versatile and skilled writer, editor, and storyteller, with a knack for communicating the big picture, I work in numerous formats and across multiple platforms, including:

  • Ghostwriting
  • Op-ed commentaries and advocacy pieces
  • Web content
  • News and feature articles
  • Press releases
  • Talking points
  • White papers
  • Annual reports
  • Marketing collateral
  • Video scripts
  • Social media
  • Media strategy and placement

My Experience

I bring decades of professional writing experience to the table. Beginning my career as a freelance journalist, I eventually went to work for national and international magazines, including Newsweek, Adweek, and BusinessWeek, as a writer and editor, producing hundreds of magazine and newspaper articles over the years. Later, I transitioned into marketing and corporate communications for MasterCard Worldwide. But a journalistic rigor still shapes my approach to communications: What's the news? What’s the larger significance? Where's the evidence to back it up? And most important of all, Why should people care?

My Rules

There are a few basic principles that guide me as I work:

  1. Make the finished product as smart as possible
  2. Show initiative
  3. Take the work seriously,  but ...
  4. ...Keep a sense of humor
  5. Under-promise and over-deliver
  6. Return phone calls
  7. Lastly, always expect the Spanish Inquisition

There's A Word for That   Hastings-on-Hudson, New York


Client Testimonials

Mark has excellent communication, writing, and story-telling skills but his talents go beyond that. He has a knack for framing issues in a larger context and for devising editorial strategies that will reach the broadest audience. With his encouragement and editorial input, we responded to the Flint, Michigan-water crisis and produced an op-ed article that placed that and other recent events in context. Not only did he drive the editorial process, but Mark successfully pitched the finished story to The New York Times op-ed page. Such a placement was a major breakthrough and achievement for a small, relatively unknown organization. I couldn’t have done it without Mark’s initiative, insight, and generous help.
— George McGraw, Executive Director, DigDeep
I have known Mark for about 15 years. He was recommended to me when I was in search of a writer to assist in a book I was doing in association with ABC News. He is intelligent, hard-working and sensitive. He brings a wealth of experience and savvy to what he does and anticipates what you want and gets it done. He has an imagination which takes work to places that enhance its value. He is a gifted wordsmith, able to describe complicated subjects in accessible language without losing nuance or accuracy. This is a rare skill these days.
— Todd Brewster, Author and Journalist
Mark was the impetus behind my article on Web 2.0, published in Baseline. He not only diligently edited my piece, he was the reason I wrote it in the first place. He saw the value in the topic and the relevance of the timing. His foresight was key to the whole endeavor. He demonstrated remarkable patience, dexterity, skill, strategy and persistence as we altered the key points. I thoroughly enjoyed working with Mark and would seek him out if I ever had a need to write another article.
— Frank Faeth, former MasterCard executive


Writing Samples

Click to see a few samples of my work and media outreach:


Where to Send Word

Mark Frankel
16 Southgate Avenue
Hastings-on-Hudson, NY 10706
914 400-6644

There's A Word for That   Hastings-on-Hudson, New York