iStock-480722527.jpg

My Services

 

 

A versatile and skilled writer, editor, and storyteller, with a knack for communicating the big picture, I work in numerous formats and across multiple platforms, including:

  • Ghostwriting
  • Op-ed commentaries and advocacy pieces
  • Web content
  • News and feature articles
  • Press releases
  • Talking points
  • White papers
  • Annual reports
  • Marketing collateral
  • Video scripts
  • Social media
  • Media strategy and placement

My Experience

I bring decades of professional writing experience to the table. Beginning my career as a freelance journalist, I eventually went to work for national and international magazines, including Newsweek, Adweek, and BusinessWeek, as a writer and editor, producing hundreds of magazine and newspaper articles over the years. Later, I transitioned into marketing and corporate communications for MasterCard Worldwide. But a journalistic rigor still shapes my approach to communications: What's the news? What’s the larger significance? Where's the evidence to back it up? And most important of all, Why should people care?


My Rules

There are a few basic principles that guide me as I work:

  1. Make the finished product as smart as possible
  2. Show initiative
  3. Take the work seriously,  but ...
  4. ...Keep a sense of humor
  5. Under-promise and over-deliver
  6. Return phone calls
  7. Lastly, always expect the Spanish Inquisition

There's A Word for That   Hastings-on-Hudson, New York   Markfrankel@yahoo.com